Clipped From Fort Lauderdale News
Century 21 Metzger Realty formula produces success J; From a start of 26 listings in ;' ;three offices, Metzger Realty, Pom-ypano Pom-ypano Pom-ypano Beach, a Century 21 franchise, has grown to more than 450 listings J ;in five offices in just nine months. Sam J. Piazza, general manager for Metzger, says that the growth . was achieved through a calculated ' plan which called for complete util- util- ization of Century 21's national ad- ad- vertising, in concert with a market- market- ing program developed and admin- admin- istrated by Wells, Rich and Green ' Advertising, New York. The 75 as-'. as-'. as-'. sociates are trained through the '. Century 21 system, and their train-!. train-!. train-!. ing is augmented by Metzger Realty's Realty's own program developed by Piazza and Gene Metzger, the president president and founder of the company. By utilizing its partners' com-'.bined com-'.bined com-'.bined experience of more than 50 'years in the real estate business, '. Metzger Realty offers the tops in ; creative problem solving for prospective prospective buyers, as well as for , sellers. ; "We don't just take the listings ".and sell houses, apartments, con-dos, con-dos, con-dos, mobile homes and acreage," .noted Piazza. "We treat every listing, listing, every referral and every relocation relocation prospect as an individual case and develop an individual marketing plan to fit the situation. " "The national image created by -Century -Century 21 brings people to us; we then apply our years of experience to creatively approaching the particular particular situation. When we add our in-depth in-depth in-depth knowledge of the Gold Coast marketplace to these factors, we are able to service our clients with maximum efficiency and as the record shows, a pretty good record of success." In addition to the traditional brokerage brokerage operation, Metzger offers complete, up-to-date up-to-date up-to-date up-to-date up-to-date knowledge of every alternate method of financing. financing. For instance, the company has innovated if we do not move it .within six months at a mutually agreed-upon agreed-upon agreed-upon price, we'll buy the ;house ourselves," Piazza says. "That's in addition to the Century 21 Real Estate Action Warranty, which in itself is a powerful reassurance reassurance program for the seller." Metzger's strong and active re-' re-' re-' location program takes referrals from all over the country. To emphasize emphasize its ability to help people who are relocating to this area, Metzger has just developed a national national credit card to be sent out to all Century 21 offices in the country authorizing them to call its Florida offices "collect" on referrals. Through prior communication, a plan can be developed for these Ipeople before they arrive in this area. A key feature of the credit card plan is the 30 percent commission commission Metzger is willing to pay the referring office or associate for all referrals. ; This plan will be valid through December 15, 1981, and is a reflection reflection of Metzger Realty's realistic realistic approach to creative problem problem solving. '. Recongizing the difficulties inherent inherent in today's market, the company company has utilized Gene Metzger's extensive knowledge and experience experience in the mobile home market market and specializes in the reselling of mobile homes through its State Road 84 office. When it is realized that the mobile home market represents a healthy percentage of all real estate estate transactions in South Florida and that mobile homes are quite luxurious, priced from around f 30,000 to more than $80,000, it is easy to see why Metzger is extremely extremely active in this market. Also, with the money squeeze and the overall state of the economy, many prospective buyers are looking for the comfort and security of af-fordably af-fordably af-fordably priced mobile homes. The company is also involved in property management of developments, developments, individual properties and industrialcommercial industrialcommercial facilities, and will be expanding this operation as the developments in the area begin to mature. Piazza is quite optimistic in the face of the problems existing in the real estate market in Florida, as well as the rest of the Country. He feels the unique approach of Metzger Realty to meeting the problems of people looking for property and people with property rT 4 Sam J. Piazza to sell will continue to bring growing growing traffic to the company in the coming years. As he puts it, "We aren't selling one, two or even three types of homes in one area or in one' development; development; we are offering the potential buyer a broad spectrum of properties from West Palm Beach to south Dade County. These are homes in all price brackets, ranging from the mobile home category beginning at around $40,000 to estates estates approaching the half million dollar level." He notes, however, that the majority majority of the properties handlied by Metzger are in the mid-range mid-range mid-range of from $50,000 to $90,000. It is still possible, according to Piazza, to locate a home in many desirable areas, such as Pompano Beach, in that price range. The problem is that many brokers prefer to handle the higher-priced higher-priced higher-priced properties and try to trade up prospective buyers to homes which stretch their means too far. These mid-price mid-price mid-price homes are not widely" advertised. Only a firm with a modus operandi that calls for tools and product to serve a broad market, rather than that of a small percentage of buyers to whom price is not a problem, will take the time and trouble to search out these listings. In so doing, a distinct service service is performed for both buyer and seller. In an era which has seen conventional conventional mortgages and home financing financing virtually disappear, Metzger has taken a leading position in developing developing new forms of financing to meet most buyers' situations. Through the Security Pacific Finance Finance Corp., Metzger can develop plans which actually encourage and enable people to sell and to move up on the next purchase, using real estate as an investment hedge against inflation. One of the newest and most innovative innovative plans is the Metzger "Money Card" which is issued to home sellers and buyers. It establishes establishes a line of credit based on the equity in the home to be sold or the maximum down-payment down-payment down-payment range on a new home. Also among the plans is the "SwingBridge" "SwingBridge" loan which allows people people to get the money out of their present home before it is sold, supplying supplying cash for the downpayment on a new home. The "Match Cash Loan" supplies additional funds up to half of the required downpayment. This is especially especially attractive to first-time first-time first-time buyers and to those who are trying to assume a low interest rate. There are also "Money Back" loans which guarantee the customer customer getting back up to 50 percent of the downpayment the day after the sale closes. This loan is guaranteed guaranteed prior to purchase. These and other types of creative financing are all part of the Metzger Realty professional approach approach to surmounting problems found in today's real estate market. This dedication and creativity makes it easy to see why Century 21-Metzger 21-Metzger 21-Metzger is bullish in the face of some of the deteriorating conditions in the marketplace. And it is also easy to see why this market-oriented market-oriented market-oriented market-oriented company is growing at such a remarkable pace.