Fort Lauderdale News from Fort Lauderdale, Florida • Page 26

i 14-B FORT tAUDERD AL2 NEWS. Sunday. Oct 23, Ncxf Month Operate Pnrli Elected Exchange Yr I 77 77 iiuuers t( umvans it XillMt 771) irector Planned BILL BIEN 7 IT Hf mm The Sullivan brothers one a veteran of the Fuller M. Richardson, vice president and treasurer of the Richardson amusement field here and nessman in North Carolina tion of Storyland on U. S.

and Pompano Beach. John L. and Dean Sullivan are refurbishing and LOWELL D. RUSHING has been named general manager of Florida operations for the Warren Bar Plumbing and Heating Supply Co. of Chicago, offices in Pompano Beach.

Rushing, a native of North Carolina, formerly was with the Crane Co. in West Palm Beach. He makes his home in Margate. RICHARD RASCHKE, formerly in sales and market research work with a Miami wholesaler, has been named manager-of the Pacific Lumber Yard, 2801 Dixie Wilton Manors, by Mrs. Pauline Burke, president.

Raschke also will head Pacific Lumber's advertising program and will direct new market research activities. expanding the island! where nursery rhymes have been put into lifelike dimensions and will add new rides and features. They said, however, that Storyland's operations will continue without interruption during the sprucing-up period. John Sullivan, a resident of Ft. Lauderdale the past seven years, also owns and operates Playland Park at the southern city limits of Ft.

Lauderdale. He is a graduate of North Carolina State College and a former state auditor in North Carolina. He began his career in the amusements field with properties at Carolina Beach. John Sullivan is a member of the board of directors of First Christian Church in Ft. Lau Designs for better Florida living will be unfolded when the 1958 edition of the Home Builders Show begins a week's run at Dinner Key Auditorium Nov.

16. The show is sponsored by the Home Builders Association of South Florida. But, although it will place a heavy accent on Florida-style living, it will actually be international in scope, according to John S. Gassaway, director. Last year, the show attracted more than 240,000 visitors.

This year, it's expected that the crowd will top the Quarter-million mark with ease, with delegation of businessmen-observers due from the Caribbean. There will be colorful displays of tropical fish in home-styled aquaria; hi-fi and stereophonic outfits that can transform a living room into a concert hall, and electronic marvels to make kitchen and other household chores seem like child's play. The variety of exhibits shows that South Florida is offering a greater number 1 of home-produced products, Gassaway said. There are sizeable reservations for exhibit space -from manufacturers in Hialfeah, North Dade, Coral Gables, South Dade and Ft. Lauderdale.

i Construction has been elected a director of the Broward Builders Exchange, according to Gene A. Whid-don, president. Richardson takes the board seat held by a general contractor. The post was left open recently by the resignation of J. C.

Mellichamp, a veteran builder and active member of the Exchange who was voted an honorary membership this week. Richardson, whose firm was a charter member of the Broward Builders Exchange, served as president of the county-wide organization in 1953-54. Mellichamp, a partner in the Porcher-Mellichamp Construction Co. of Pompano Beach, retired from the construction field in May and has been vacationing in North Carolina. His future plans are undecided.

Employes Vote On Teamsters Within the next few weeks, employes of Sealtest Southern Dairies in Ft. Lauderdale will vote by secret ballot on whether or not they want their bargaining done for them by an affiliate of the Teamsters Union. The National Labor Relations Board ordered the vote in Washington for all wholesale and retail route drivers. Representation would be Local 390 of the Freight Drivers and Dairy Employes unit of the Teamsters. What happens when you're rockin along pretty well and all of a sudden, one day, you' hear the business has been sold out from under you? It can happen.

In fact, It's happening every day, with Increasing frequency, in this day of mergers. "No changes in personnel contemplated Most of the news releases contain that little statement tucked towards the end. But yon wonder about what really happens to the men and women in the firm of the second part. And in that connection an interesting comment crossed the desk this week end. It'a from Lon D.

Barton, a fellow who specializes In finding? Jobs for executives Barton's comment: While it is ominous if you happen to be one of the changes contemplated, the nation's largest executive placement outfit, feels there is a brighter side to the picure that is often overlooked. "Changes in ownership often give the alert executive a chance to prove himself, to show what he can do and advance with a new, aggressive management team," says Barton. It is a time of strain. The competent executive must protect himself. He must determine his own status as quickly and discreetly as "possible.

Once he has found that he is not in line for severance pay, the good executive should set about showing the new management just what he can do. Normally there is a grain of truth in those preliminary announcements. It is much easier to use existing manpower than it is to train new material and sound management is aware of this. So Barton thinks. The worst thing a man can do is to resign before he has been hurt.

"He immediately advertises his incompetence to any potential employer if he Quits before he has at least tried to work with the new management," Barton says. What are some of the best offensive and defensive steps an executive takes in merger situation? Barton suggests the executive should Inform himself as completely as possible on the background of the purchasing and surviving company. "Know how they operate and you will have gone a long way in determing your role in the company," Barton says. Contact other firms that have worked with the buying company. Word-of-mouth advertising can be very helpful in advancing your cause with new management.

Too often the harried executive starts running before he has made a study of the new company or tried to work with them. If you are declared surplus, all is still not lost. Barton has found that the enforced self evaluation that follows is often a very healthy thing for an aggressive executive; It will force him to determine his own potential, his failues and his strong points. The text books are full of examples of men who have gotten up from such temporary failures and gone to even greater success. Barton still favors a go-slow attitude through mergers: "Look before you leap.

Staying on in a merged corporation may offer a lot more opportunity than if you leap into a situation in which you are much less informed than your present job and have to start entirely fresh." WEEKLY STOCK REVIEW After reaching its all time high on October 17, the Dow-Jones industrial average lost ground everyday last week, Thomson McKinnon, local stock brokers, reported. Friday's closing prices were only nominally below those of Thursday but at 54 they were noticeably under the 548 of the previous Christmas Plans Europe bound passengers leaving Port Everglades on the Santa Maria December 21 will spend Christmas on the high seas and officials of the Portugese shipping company report that appropriate religious services and festivities are planned. the other a prominent busi have taken over opera 1 between Ft. Lauderdale derdale, president of the Band Club of Rogers Junior High School and a member of the Shrine Club and the Ft. Lauderdale Chamber of Commerce.

Dean Sullivan, a graduate of the University of Richmond, served for several years with the Goodyear Tire Rubber then acquired a chain of automotive supply stores of his own in North Carolina and Virsinia. He also has been a Ford dealer at Littleton, N. and a residential developer in Raleigh and Wilson, N. C. A long-time member of the Kiwanis and active in Presbyterian church work in North Carolina, Dean Sullivan has bought a home in Ft.

Lauder-dale and will make this his permanent headquarters. ation and Ford Motors. Losses were heavy but in anticipation of improved sales, the board cf directors of Chrysler declared the regular 25 cents quarterly dividend. Of the big three. General Motors is thus the only member to write its 1958 report with black ink.

On the favorable side were reports of American Chicle, Caterpillar Tractor, Eastern Stainless Steel, General Foods and Union Carbide. Important dividend actions were taken by Northern Pacific R. R. and Schenley industries. In addition, to its regular quarterly dividend the Northern Pacific declared a 20 per cent stock dividend.

Schenley rose sharply on announcement that it would pay four extra stock dividends of 5 per cent each. Far-sighted businessmen everywhere are turning to leasing because: 1. Leasing can save you money. 2. It gives you back alt the money you have put in your car.

3. No worries and loss through buying and trading, no depreciation risk. 4 No more insurance or license plate costs. Select the new car (make and model) of your choice. We pay full cash value for your present car.

Inquire today. Member 1959 Models Available AIRPORT CARS RENTAL 1350 North Federal, Fort Lauderdale, Fla. LOgan 6-2453 if 'it 71 I Electr onics men Stags At Eve To Have Fill At Barbecue It's time for the stags at eve again. So to speak, that is. The stags are the members of the Broward Builders Exchange who will attend the organization's annual barbecue Thursday at the Shrine Club.

And eve that's for the time of the event, which begins at 6 o'clock on Thursday eve. Incidentally, the announcement was made by Mrs. Lily Goehring, executive secretary, who'll be "one of the boys" for the occasion. Curry Promoted R. D.

Curry has been promoted to asphalt representative in Ft. Lauderdale for the Shell Oil according to O. W. Brown, district manager. He moves to Ft.

Lauderdale from Atlanta. Then, in 1956, Caulley moved its Ft. Lauderdale operations to a three and three-quarter acre site at 1800 NW 22 St. Today, Caulley said, the company has 55 employes whose average age is 36. y.

vv Broward County Whiddon, Exchange; representing of Professional Davis, chairman and a Builders week. A temporary price zone I seems to have been established within the confines of 546-540 while a period of consolidation ensues. The railroad and utility averages also declined until the latter part of the week when surprising strength was seen, especially in the rails. Reasons for the price rises in these two averages are easily discernible. Electric output across the nation increased more than 3 PC over the like week in 1957.

This offers continued proof that selected issues in the public utiltiy industry are excellent growth stocks while combining stability and market safety. Railroad freight car loadings rose once again compared to figures of a year ago. The New York Central continued to be a market favorite among the more speculative carrier stocks. The Pennsylvania R.R., despite large losses early this year decided to pay 25 cents a share to stockholders. For $3,290,000 the unique record of Hi consecu tive years of payments was kept intact.

Third quarter reports were issued in quantity last week and for the most part did not show up well. Of course, the most glaring deficiencies were chalked up by Chrysler Corpor- "The Old Reliable" DAHLQUI3T PUTHAr.l me Ittoward County's Oldest General Inturanc Agency MAIN OFFICE 32 LAS OLAS BLVD. TAckson 2-6741 PLANTATION BRANCH 5305 W. BROWARD BLVD. LUdlow 3-0841 FORT LAUDERDALE Voice Optimism For all the recession and the much-discussed changes In the public's taste, the consumer part of the electronics industry seems to have weathered this year pretty much as predicted, reports Electronics magazine.

Expectations for a good fourth quarter abreast or 1 Abundance Of eaamff In Catalog A hefty handful of reading is contained in the new Sears, Roebuck Christmas catalog now being distributed in the area, according to Fred L. Mathers, manager of the company's store in Ft. Lauderdale. Mathers said yesterday that more than 30,000 items are included in the new volume. The Influence of today's space age is reflected in more than 50 space toys, including self propelled rockets that travel 200 feet into the air.

A bowling alley with auto matic pin-spotter, a build-it' yourself gasoline engine, glass-enclosed ant farms, and remote controlled airplanes are among the many new toys. Seventeen color pages of dolls of all sizes are shown this year while the influence of today's styles in homes is indicated by a split-level doll house. The old-fashioned nightgown, nightshirt and nightcap is back this time in styles for the whole family in brilliant red and white designs and stripes. For the youngsters, the catalog offers a line of pajamas and flannelette sleepers in the form of cats, kankaroos and rabbits Among the other new and unusual items in the Sears Christmas book are a man's jacket with a velcro automatic closure, and an assortment of gourmet foods that includes fried grasshoppers, boiled quail eggs, roasted caterpillar and smoked octopus. SBA Grants Loan The Small Business Adminl stration has granted a $20,000 loan to George Horn Fine Foods of Ft.

Lauderdale. In its an nouncement of the approval, the SBA said a local bank will participate In the loan. $10,000 NET YEARLY INCOME HARDWARE STORE iThU is sound businessman's! (opportunity. Located In a shopping jcenter where the growth is. as4 Soured Established i years, if jnow netting $10,000 open to! fyour auditor's inspection.

When yout jiearn the location, you will easily i Jsee the great future of this store, we estimate a triple increase; Jin population in this area In nextE 15 years. Present owner must selij personal reasons. Finest equip-1 merit, guaranteed clean inventory 1 'figure, long lease, pre-paid rent deposit; all included in full price i of 127,000 with excellent terms. by appointment only. Call I.

D. McSendry at LO 8-1564. RICHARDSON REALTY Professional Bldg. Sonrisa Center a- AST AT PLANS FOR FORUM Work is progressing rapidly on the Building Code Forum to be presented Thursday, Dec. 4, in the Governors' Club Hotel under sponsorship of the Broward Builders Exchange in cooperation with several other groups.

Here the plans are discussed by (left to right) John Evans, architect, representing the Chapter, A 1 Gene A. president, Broward Builders Norman Tuckett, engineer, the Broward County Society Engineers, and L. E. of the program committee vice president of the Broward Exchange. Caulley Steel Celebrates Twelfth $12,000 ANNUAL INCOME new warehouse 100 rented, total price $78,500.

Cash required 12 years insurance mtp. en balance. Principals only. W. 6.

Mines, Broker, 1300 NE 22nd Terr, L0 6-2033. ahead of the like 1957 period- stem from a current business pickup and anticipation of Christmas sales. Across the nation, manufacturers are voicing a cautious optimism. Sales for the first nine months are mixed: monochrome tv Is off 20 per cent in unit sales, radio is just about running even, stereo is booming, and color tv is climbing slowly. Production curves began to turn up in August, and they are still going up.

Manufacturers, on the basis of this pickup, hope the fourth quarter will bring overall 1958 sales close to or equal to 1957's. The principal problem In slow sales during the first nine months of the year did not seem to be entirely one of price, the magazine says. Many a tv setmaker reports more sales in luxury lines than in the less expensive sets. Stereo systems, hardly cheap by anybody's standards, are the brightest spot in the entire consumer electronics industry. Every manufacturer noted that the Introduction of a new line brought fast consumer reaction in the form of cash in the till.

Trend in consumer taste is toward simplicity in design, and reliability in operation, the magazine says. "People nowadays feel that their purchases must have inherent value," a California manufacturer points out. "They're not shopping price alone." One distinct advantage of Cable Add. "ALCOAm" this past year, over the last two sales years, has been that no major manufacturer has gone out of business. Dumping of discontinued lines was one of the major causes of softness during 1956 and 1957.

STANLEY SMOKER, who began his career here as a driver, has been named assistant sales manager of Ready Mix Concrete Co. by Gary Marable, vice president and general manager. Smoker formerly served with his father's mobile home business in New Paris, as office and advertising manager. He is president of the Upper Room Class at Bethany Presbyterian Church and lives in Melrose Park. FMB Cert.

2320 personalized This steer knows what "persona tizetJ really means for It was "impressed" upon his flank. We impress that same kind of personalization on your bank checks, too meaning your NAME AND ADDRESS. Caulley Steel and Supply Co. of Ft. Lauderdale celebrated the start of its twelfth year with a gourmet dinner for 80 this week.

Honored at the Gait Ocean Mile Hotel event were four employes who received gold watches from President Ralph G. Caulley for more than 5 years service. The gifts went to M. G. Mc-Kinney, F.

E. Gordon, E. E. Breier and Juanita Eisele. Caulley Steel was organized in 1947 with offices and warehouse at 312 NW Flagler Dr.

in Ft. Lauderdale. In 1952 the concern added a branch in Miami and the next year established a third operation in Orlando. ONLY SJQ35 gp-S) COSCff. "Off Ice fashioned- Chair Executive Chair.

Completely adjustable for Individual comfort. Give COSCO "Office fashioned" Seating a try In your office without cost or obligation. Call today. EBfc WSi "A ft OPEN A PERSONAL CHECKING ACCOUNT AT FIRST NATIONAL We'll print your name on each personal check FREE OF CHARGE. And, remember too, your cancelled check automatically becomes a receipt of payment made.

ALCO SHIPPING CO. FT. LAUDERDALE Browprd International Airport, Eldg. 86 AIR SERVICE Daily to HAVANA. NASSAU and BAHAMAS -Air Cargo Charter Service available BOAT SERVICE Weekly schedule to Havana (American Flagship) Boat charter service available to Bahamas EXPORT IMPORT DOCUMENTATION INTERNATIONAL PROCEDURES To Ship Anywhere In Ths World Sea Or Air Call JAckscn 5-1112 AGENTS: Havana Nassau Toronto Puerto Rico Affiliated with FIDELITY NATIONAL BANK of West Fort Lauderdale LAUDERDALE IAS CIAS BLVD.

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